Martin Sorrell, chief executive of WPP told the American Association of Advertising Agencies (AAAA) conference that the group’s results for ‘January, February and March were quite lively’, reports Reuters.
He also told the 86th AAAA management conference that the softer business segments such as public relations and public affairs were showing ‘some signs of life’.
The Olympic games and US presidential elections are expected to increase advertising revenue and in anticipation of this Sorrell said: “We feel a little better about 2004,” reports Reuters.
Speaking of the future for the ad market, Sorrell said: “I fundamentally believe and am very optimistic about the long-term trend in our industry.”
In a separate speech to the conference Saatchi and Saatchi’s CEO, Kevin Roberts, concentrated on the need for passionate and unconventional ideas to drive the market. He said: “Our fight back to A-plus starts with consumer. It’s the consumer, not convergence. The consumer is boss. A boss who wants surprise and delight, not a mirror; who wants to be impressed and enthralled, not followed around with a clipboard,” reported Adweek.
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