Stories that mattered this week: Origin launches — now what?
The Media Leader Podcast
Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba’s world-first cross-media measurement tool.
It may be billed as a “beta” launch with a limited pool of 35 advertisers, but Oakes explains why “as far as Isba is concerned, Origin is now officially launched”.
The Media Leader duo also discuss ITV’s first-ever generative-AI ads created for small businesses, Roblox’s progression into advertising and The London Standard‘s decision to revive a dead art critic.
Listen below and hit ‘subscribe’ to make sure you get future episodes wherever you like listening to podcast:
Highlights
01:00: Isba launches beta trials for Origin with real data
12:00: Barb includes Netflix and Discovery+ in total campaign planning
20:00: Roblox creates a walled garden as it leans in to ad strategy
23:30: ITV’s generative-AI ads
30:00: Why is TikTok putting up paywalls?
33:30: Perplexity woos brands with AI search offer: should Google be worried?
37:00: Why The London Standard is ‘reviving’ Brian Sewell through AI
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