In light of recent reports proclaiming the success of online financial services sites and the growing popularity of online banking, Jupiter MMXI forecast that the days of free content on such sites may be limited.
Online banking and share trading sites have previously been free to access but the suggestion is that ‘premium services’ will soon be accessible only to paying subscribers.
Patricia Lueer, finance analyst at Jupiter MMXI said “Our latest research shows that Europeans are happy managing their finances online. The most popular banks and financial services sites are those that provide up-to-date and comprehensive content which both attract and retain users. In the future, we expect to see a reduction in the amount of free content available. The Internet pure plays, as well as the banks and brokers, will have to charge their users for premium content, such as in-depth background research and real-time quotes.”
