Suppliers Line Up For BARB

BARB has received 24 proposals from 12 different organisations responding to its request for proposals for potential suppliers.

“I am encouraged by the response to this first stage in our tendering process.” said Bjarne Thelin, BARB’s chief executive.

“In the request for proposals document, BARB emphasised some issues for the future that are expecting to be addressed. Whereas once viewer choice was about which content was consumed, increasingly the how, the when and the where need to be added.”

BARB says that its goal in assessing the proposals in the coming weeks is to translate how effectively potential suppliers may be able to deliver the required measurement for the future, in the context of what the industry may be prepared to fund.

BARB adds that it intends to develop a cohesive system design for the benefit of everyone with an interest in televisual content.

The request for proposals was the first formal stage in BARB’s tendering process for new research contracts which are required from 2010.

The process will continue with a more defined invitation to tender expected to be issued in April 2007, with final tenders anticipated to be received in July 2007.

BARB: www.barb.co.uk