Taboola partners with TIME on ecommerce offering

In brief

Digital advertising network Taboola has announced a new turnkey ecommerce offering aimed at premium publishers.

The offering, Taboola Turnkey Commerce, is launching in partnership with TIME Magazine, which has chosen it to exclusively manage TIME’s new platform product and services review-driven content.

The platform, which will be created by Taboola and hosted on TIME.com, adds to TIME’s longstanding usage of several Taboola offerings, including Taboola Feed.

Taboola hopes its Turnkey Commerce will create additional revenue sources for publishers that capitalises on readers with high purchase intent.