Target Media Launches UK’s Largest Online Entertainment Panel

Independent media specialist Target Media has launched the UK’s largest regular specialist survey into consumer entertainment products and services.

The online Eyeball research panel has been developed in partnership with Market Evolution and is intended to provide clients with insight into fast changing consumer trends.

Robert Wilkerson, managing director of Target Media, said: “Eyeball Entertainment offers deeper and faster insight into today’s entertainment consumer.

“The first wave of Eyeball Entertainment focused on cinema going, DVD purchasing and movie downloads. It has already offered a fascinating insight into download price points, attitudes towards new formats like Blu-Ray and the importance of POS decision making.”

Toby Constantine, managing director of market evolution, said: “We are delighted to be working with Target on this project. Their clients face a dynamically changing market place dominated by technology factors, and this new panel will give them unique insight into how this is impacting their actual consumers.”

Target Media: www.target-media.co.uk