Global market research firm, Taylor Nelson Sofres, is bringing together all of its operations across 53 countries under the new operating name of TNS.
Until now TNS has run numerous divisions with different corporate brands; now they will all be tagged with the TNS name. Accordingly, in the US, CMR, Taylor Nelson Sofres Intersearch and Indetec have been renamed TNS Media Intelligence/CMR, TNS Intersearch and TNS Telecoms respectively.
The group says that the move reflects changes in the global market research industry and the way that businesses use market information.
Mike Kirkham, CEO of TNS said: “Leading multi-nationals increasingly need truly global market insight in order to make informed business decisions. For the past few years, TNS has been building its global network and strengthening its specialty sector expertise in order to meet these needs. Our network is now extensive and we are repositioning and rebranding to capitalise on our investment.”
