The Hytner interview part 4: How Initiative and Mediabrands work together

Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

This is day four of a week-long series that airs Hytner’s frank opinions on the industry.

This episode discusses how Initiative works with its parent company to best use skills and capability.

Watch the video now.

See part 1: Payment by performance for Angela Merkel

See part 2: Do clients want their media agency to take a loss?

See part 3: Barefoot running