The Trade Desk appoints Anna Forbes as UK general manager

Adtech platform The Trade Desk has hired Anna Forbes as its new UK general manager to oversee all UK activity and grow the company’s portfolio of partnerships.

Forbes joins from her position as managing director at mobile advertising analytics company Marchex, prior to which she held roles at AppNexus and Vibrant Media.

Commenting on the appointment, Sacha Berlik, managing director for EMEA at The Trade Desk, said: “We’re delighted to welcome Anna to the team. She joins at a really pivotal time for The Trade Desk, having recently launched the Next Wave – three new data-driven innovations that benefit advertisers, publishers and consumers.

“Anna’s passion for programmatic, sales and marketing expertise and experience working with global ad tech companies are second to none. Her skills will be an invaluable asset to the leadership team as we continue to grow in the UK.”

Forbes added: “With digital advertising developing at unprecedented speed it’s a real honour to join such an innovative company that’s proud to be pushing programmatic technology to the next level.

“The Trade Desk has an outstanding reputation in the industry, with its collaborative approach to clients and true transparency baked into everything it does. We’ve got some really exciting plans in the pipeline and I can’t wait to help the team execute on them.”