Thinkbox To Relaunch Website
Thinkbox, the television marketing body for UK commercial broadcasters, is relaunching its website next month.
Thinkbox said that the new website will better reflect the expanding TV landscape and broaden its focus on the opportunities offered by new and emerging TV technologies.
New content will include a TV Technology Zone in collaboration with Decipher, a dedicated TV Effectiveness area and a Hot Topics section addressing the latest TV issues.
Lindsey Clay, Thinkbox’s marketing director, said: “If you want to know the truth about TV, and are looking for proof of how much more effective TV advertising is than any other media or you simply want to be inspired – this is the place to go.
“The new website will be the ultimate destination for anyone wanting to find out about how to get the best out of TV.”
In February, Thinkbox announced the commissioning of a major new independent study to examine how TV programme sponsorship works (see Thinkbox Commissions Major Research Into TV Sponsorship).
The study will include detailed examination of the implicit and associative effects of sponsorship and how it can best be evaluated and measured.
Thinkbox: www.thinkbox.tv