Total media spend grew by 8% year on year for the second quarter of 2006, from £2.48 billion to £2.68 billion, according to new research from Thomson Intermedia and KPMG.
However, TV adspend grew only 1%, despite this summer’s World Cup, and the report says that the outlook for the rest of the year remains “gloomy”. In addition, ITV1 is expected to be down at least 10% for the year.
The research also shows that outdoor advertising performed poorly, with figures for the second quarter of 2006 down 5% year on year.
Cinema advertising rose by 58%, from £27 million to £43 million, with the summer blockbusters fueling growth.
Online display advertising spend grew 26% year on year for the top 20 websites, from £28.8 million to £36.4 million, while press spend increased by 8% from £666.9 million to £720.8 million.
In addition, radio spot advertising revenues grew by 3% from £69 million to £71.8 million.
Recently released figures from the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA) showed that advertising expenditure in the UK rose by 2.6% to nearly £19 billion in 2005 when measured at current prices (i.e. before accounting for inflation) (see Advertising Expenditure Almost £19 Billion In 2005).
Related Links
