Trinity Mirror advertising revenues are up by nearly 5% for the first four months of 2004, showing an improving trend in advertising conditions.
In a statement issued ahead of today’s Annual General Meeting, chairman, Sir Victor Blank said: “Group advertising revenue for the first four months, on a like for like basis excluding the regional titles in Ireland which were disposed in January, increased by 4.9%, with advertising revenues for our regional division increasing by 5.8% and for our national division by 2.7%.”
London and the South East have also shown encouraging trend with year on year revenues up by 3.1% for the first four months of the year says the statement.
Total circulation revenues increased by 7.7%; with national titles, including the group’s flagship newspaper, Daily Mirror, increasing circulation by 8.6% and regional titles increasing by 3.7%. Blank said: “These increased revenues reflect the benefit of cover price increases and the cessation of the price cutting strategy for the Daily Mirror on 31st March 2003, partially offset by reduced circulation volumes.”
Interim results from Trinity Mirror will be announced on 29th July.
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