TV Market Round-Up: April 2010

ITV1’s revenue was up 20.7% year on year in April 2010, to around £109 million.

Channel 4 also enjoyed impressive year on year growth, of 19.1% to £49.4 million.

Five’s revenue was static at around £16.7 million, while GMTV was up a healthy 12%.

Total terrestrial television recorded a revenue increase of almost 17.8% year on year, to just under £180 million.

ITV Franchises

The biggest increase in revenue share was recorded by the LWT franchise region, up 0.72 percentage points to 11.76%.

Carlton provided a 14.06% share, down 1.15 percentage points, while Central and Meridian provided shares of 15.31% and 11.73% respectively.

North West/Border provided a 10.43% revenues share, up 0.11 percentage points, while Yorkshire/North East grew 0.36 percentage points to 11.06%.

Costs Per Thousand

Looking at costs per thousand, the biggest increase for ITV1 came in the Housewives with Children audience, up 31.1% year on year.

At Channel 4, there was a massive increase in the Housewives with Children audience, up 47.45%, while the biggest growth in Five’s CPT price was also in the Housewives with Children audience, up 12.6%.

Commercial Impacts

April saw across the board declines in ITV1’s commercial impacts, with th biggest decline for the Housewives with Children audience, down 7.9% year on year.

Channel 4 and Five were also down across all our featured audiences, with the largest falls coming for Housewives (-13.9%) and Housewives with Children (-11.2%) respectively.

Total Broadcast commercial impacts were up in all categories bar Housewives with Children and ABC1 Adults. The biggest increase was for Housewives, up 4%.