Following a poor October, November – with its Christmas advertising boost – saw a reversal of fortune for most of the UK TV market.
Agency estimates show that ITV was up 5.4% on November 2016, recording revenues of £146.4m, while ITV Breakfast was up 5.7% to more than £6.3m
Meanwhile, total satellite was up a heathy 10.2% to £233.8m, while Channel 4 was down -3.4% to £58m.
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