TV Viewing Loses Importance For The Young, Finds US Survey
The importance of television to the younger age groups is beginning to diminish in the US, according to Parks Associates’ Electronic Living @ Home research.
The survey shows that TV’s significance decreases steadily toward the younger demographic, with internet access and personal computing becoming increasingly prevalent for these groups.
“Perhaps most surprising is how obviously generational the importance of viewing television is: the older the head-of-household, the greater its importance in daily life. The correlation is clear and linear,” said Michael Greeson, vice president and principal analyst for Parks Associates.
However, Greeson adds: “This is not to suggest that young adults are watching less TV, only that the activity of watching TV is itself less important in their daily lives.”
