UK Adspend Up By 2.1% In 2005

Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure.

The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in 2005, rising by a massive 73.1% year on year.

Outdoor enjoyed the second largest gain, up by 5.8% in 2005, not performing quite as well as the predicted 7.4% growth.

The AA attribute slackening consumer spend and other adverse economic circumstances to the deceleration in adspend over the last year, with the 2.1% increase in 2005 comparing with a 6% rise the previous year.

Radio saw the biggest decline in 2005, going down by 4.5%, followed closely by regional newspapers at 4.4% year on year. Total press adspend suffered a dip of 3% year on year, with display advertising expenditure going down by 1.1% and classified by 5.1%.

Apart from the internet and outdoor, television and consumer magazines were the only media to see adspend rise in 2005, increasing by 3.6% and 1%, respectively.

Advertising Association: 020 7828 2771 www.adassoc.org.uk