The UK market research industry saw better growth than other marketing sectors in 2001, according to the latest data from the British Market Research Association, reported by the World Advertising Research Center.
Turnover at BMRA companies rose by 7.1% last year and although this is lower than the 9.3% growth of 2000, it is nonetheless a much stronger performance than the rest of the advertising sector managed at a decline of around 4.0% for 2001.
UK market research billings rose by 7.4%, whilst overseas revenues grew by 6.3%, according to the report. The ten largest research companies, which account for 74% of all British sales, registered 6.5% growth.
