UK Radio Advertising Forecasts From The AA
UK radio advertising revenues are set to grow at a slight higher rate than the overall advertising market between now and Q2 2004, according to the latest quarterly advertising forecasts from the Advertising Association (AA).
The figures show an average quarterly growth of 4.6% between Q1 2002 and Q2 2004 for radio, whilst the overall ad market will average 3.7%. The strongest quarter for radio is predicted to be Q2 2003 when growth will hit 9.1%.
| UK Radio Advertising Forecasts | |||
| Radio revenue (£m) | Radio Growth | All advertising growth | |
| Q1 02 | 120 | -0.8% | -8.9% |
| Q2 02 | 121 | 0.8% | 1.0% |
| Q3 02 | 121 | 1.7% | 1.8% |
| Q4 02 | 131 | 4.0% | 5.3% |
| Q1 03 | 124 | 3.3% | 5.0% |
| Q2 03 | 132 | 9.1% | 6.2% |
| Q3 03 | 128 | 5.8% | 6.6% |
| Q4 03 | 141 | 7.6% | 7.1% |
| Q1 04 | 132 | 6.5% | 6.5% |
| Q2 04 | 142 | 7.6% | 6.7% |
| Source: Advertising Association/RAB, October 2002 | |||
Long-term forecasts The AA has also produced two sets of long-term advertising forecasts which cover the period to 2014 and offer both a high (optimistic) and low (pessimistic) option.
| Advertising Growth, High Option | |||
| Radio revenue (£m) | Radio growth | All advertising growth | |
| 2001 | 487 | -18.2% | -5.3% |
| 2002 | 509 | 4.5% | 2.8% |
| 2003 | 562 | 10.4% | 7.7% |
| 2004 | 614 | 9.3% | 6.6% |
| 2005 | 650 | 5.9% | 3.4% |
| 2006 | 683 | 5.1% | 2.7% |
| 2007 | 761 | 11.4% | 8.9% |
| 2008 | 848 | 11.4% | 9.0% |
| 2009 | 933 | 10.0% | 7.6% |
| 2010 | 1,013 | 8.6% | 6.3% |
| 2011 | 1,106 | 9.2% | 6.9% |
| 2012 | 1,140 | 3.1% | 5.3% |
| 2013 | 1,135 | -0.4% | 1.7% |
| 2014 | 1,122 | -1.1% | 1.1% |
| Source: Advertising Association/RAB, October 2002 | |||
| Advertising Growth, Low Option | |||
| Radio revenue (£m) | Radio growth | All advertising growth | |
| 2001 | 487 | -18.2% | -5.3% |
| 2002 | 495 | 1.6% | 0.0% |
| 2003 | 537 | 8.5% | 5.9% |
| 2004 | 569 | 6.0% | 5.8% |
| 2005 | 582 | 2.3% | -0.2% |
| 2006 | 606 | 4.1% | 1.7% |
| 2007 | 671 | 10.7% | 5.7% |
| 2008 | 745 | 11.0% | 6.2% |
| 2009 | 805 | 8.1% | 5.8% |
| 2010 | 867 | 7.7% | 5.4% |
| 2011 | 918 | 5.9% | 3.7% |
| 2012 | 970 | 5.7% | 3.5% |
| 2013 | 1,160 | 19.6% | 10.1% |
| 2014 | 1,009 | -13.0% | -7.4% |
| Source: Advertising Association/RAB, October 2002 | |||