Whilst recent RAJAR figures reveal a continuing upward trend in UK commercial radio listening (see Forecasts), this has not been converted into revenue as figures for Q2 show a decline in ad revenue of 14.5% when compared to Q2 2000. National advertising fell by 18.6% but this drop was offset slightly by a fall of just 2.7% for local radio advertising.
These declines fall in line with predictions from city analysts such as ABN Amro (-17%) but are considerably worse than industry forecasts from the
Advertising Association (3.9% growth for Q2) and
Zenith (5% growth for the year).
| RAB Radio Revenue Figs |
| ÂÂ |
Q2 2000 |
Q2 2001 |
Growth |
| Local radio |
36.7 |
35.7 |
-2.70% |
| National radio |
104.2 |
84.8 |
-18.60% |
| Total ad spend change |
140.9 |
120.4 |
-14.50% |
| Sponsorship |
16 |
16.1 |
1.00% |
| Total radio revenues |
156.8 |
136.6 |
-12.90% |
Source: Radio Advertising Bureau
