It feels like every new platform that gains enough video views wants to dethrone or redefine TV. Yet despite the plethora of challengers over the last ten years, television looks like it’s in rude health.
To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
In the short video interview above, filmed during the 2016 Connected Consumer Conference, Mecklenburgh discusses television’s evolution, why it’s more than capable of brushing off new threats and why it’s ticking all the innovation boxes for a healthy future.
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