Text messaging achieved an all time high in May, reaching 3.3 billion messages, according to latest figures released by the Mobile Data Association (MDA).
This figure equates to 106 million messages being sent per day, the highest average daily figure recorded to date.
Big Brother‘s return last month no doubt helped push the total higher, not only through eviction voting but also with text being used to convey opinions and thoughts between users.
High levels of messages were also sent on both the FA Cup and Champions’ League final days, positioning text as the best way to communicate when talking may be seen as an interruption.
Throughout June and July football will be closely linked to text messaging with World Cup gatherings and visits to the pub frequently set up through SMS.
Over 120 million text messages were sent on FA Cup Final Day (May 13) and 124 million messages were sent on Champions’ League Final Day (May 17).