US business to business (B2B) print advertising declined again during May this year, with revenues down by 1.1% and ad pages down by 5.9% year on year.
The latest figures from
American Business Media (ABM) also show that in the year to May spending was up slightly by 0.7%, whilst pages have declined by 4.4%.
| US Business To Business Adspend By Sector, May 2003 |
| |
|
|
|
|
| |
May-03 |
Year To May |
| |
Revenue ($000s) |
Year On Year Change |
Revenue ($000s) |
Year On Year Change |
| Finance, Business & Advertising |
145,072 |
-4.7% |
660,867 |
-3.1% |
| Telecommunications |
15,203 |
-32.0% |
65,783 |
-36.8% |
| Computers |
40,563 |
-14.8% |
207,963 |
-11.7% |
| Software |
68,320 |
-14.4% |
303,026 |
-9.1% |
| Manufacturing & Elec. Equip.,Mat’s & Components |
55,763 |
-1.6% |
249,977 |
-4.8% |
| Drugs & Toiletries/PERQ |
90,786 |
-3.4% |
459,212 |
6.9% |
| Horticulture & Farming |
17,959 |
94.1% |
83,664 |
5.6% |
| Services, Direct Response, Classified |
136,066 |
10.6% |
657,216 |
8.2% |
| Retail |
63,722 |
21.0% |
276,777 |
15.0% |
| Home & Building |
54,736 |
2.8% |
247,207 |
5.9% |
| Automotive |
43,190 |
25.8% |
186,143 |
30.1% |
| Travel |
30,219 |
-32.1% |
155,025 |
-12.9% |
| Total |
761,599 |
-1.1% |
3,552,860 |
0.7% |
| Source: American Business Media, August 2003 |
“It’s been a tough two-and-a-half years for our industry, but we do share some cautious optimism for the near future,” said Gordon Hughes, president and CEO of ABM.
Hughes is expecting the beginnings of a recovery around September and is sticking with the forecast of 3% growth for the full year. ABM is also predicting single-digit growth in early 2004.
