The majority of US children aged seven or younger would pick the internet over television if they were forced to choose only one medium to keep, according to a survey conducted by AdAge magazine.
Just over half – 54% – of kids would choose the Net over other media, rising to 73% for so-called ‘tweenagers’ and 65% for teens. The fact that the survey was conducted online, and therefore respondents were exclusively internet users, will effect the result. Nevertheless, it shows the very strong bond the web users have with the medium, says
AdAge online.
The survey was conducted on behalf of AdAge by kids-oriented website NeoPets and reached 12,500 respondents aged up to 18.
