US magazine ad pages in June saw the first month on month rise since November 2000, according to MIN research reported by Mediapost.
The report suggests that this could be the beginning of a magazine recovery, although there is a long way to go before pre-recession levels of prosperity are reached. The worst point in the downturn, according to MIN, came in Q4 2001 and Q1 2002 when page volumes were down by 10% and 12% respectively.
“It is a sign that spending is coming back, and, barring the horrific, that momentum should gain some speed against the poor 2001 comparatives in the second half, and the even poorer 2002 numbers in the first-quarter,” Mediapost quotes from the report.
