The troubled technology sector saw the greatest drop with revenue from this sector falling by 41% and volume by almost 50%.
| US Magazine Adspend Comparisons August 2001 vs August 2000 |
| Sector |
August 2001 $ |
August 2000 $ |
$ change |
% change |
2001 pages |
2000 pages |
page change |
% change |
| Automotive |
$118,534,926 |
$113,755,503 |
$4,779,423 |
4.20% |
1,382 |
1,403 |
-21 |
-1.50% |
| Toiletries & Cosmetics |
$102,255,093 |
$90,577,581 |
$11,677,512 |
12.90% |
1,197 |
1,158 |
39 |
3.40% |
| Apparel & Accessories |
$101,357,023 |
$ 94,535,363 |
($6,821,660) |
7.20% |
2,097 |
2,136 |
-39 |
-1.80% |
| Drugs & Remedies |
$88,008,834 |
$80,107,638 |
$7,901,196 |
9.90% |
925 |
914 |
11 |
1.20% |
| Food & Food Products |
$85,072,719 |
$72,481,594 |
$12,591,125 |
17.40% |
793 |
768 |
24 |
3.20% |
| Direct Response Companies |
$71,813,612 |
$67,405,612 |
$4,408,000 |
6.50% |
1,325 |
1,371 |
-46 |
-3.40% |
| Technology |
$65,959,283 |
$112,339,112 |
($46,379,829) |
-41.30% |
977 |
1,931 |
-954 |
-49.40% |
| Home Furnishings & Supplies |
$65,767,658 |
$76,040,733 |
($10,273,075) |
-13.50% |
816 |
1,047 |
-231 |
-22.10% |
| Media & Advertising |
$62,452,953 |
$ 78,846,310 |
($16,393,357) |
-20.80% |
816 |
1,113 |
-297 |
-26.60% |
| Retail |
$54,925,289 |
$ 57,082,454 |
($2,157,165) |
-3.80% |
884 |
1,052 |
-168 |
-16.00% |
| Financial, Insurance & Real Estate |
$52,413,569 |
$61,250,960 |
($8,837,391) |
-14.40% |
727 |
945 |
-218 |
-23.00% |
| Transportation, Hotels & Resorts |
$31,787,405 |
$ 31,301,216 |
$486,189 |
1.60% |
700 |
699 |
-1 |
0.20% |
| Source: PIB |
“While the current economic climate has affected all media, magazines continue to be an integral advertising vehicle,” said Ellen Oppenheim, executive vice president/chief marketing officer, Magazine Publishers of America. “This is reflected by increases in such categories as Toiletries & Cosmetics, Drugs & Remedies, and Apparel & Accessories, among others.”
