Total US magazine advertising revenue for October totalled $1,629,475,871, according to the Publishers Information Bureau (PIB) representing a 9.6% decrease on October 2000 and total advertising pages for October were 23,237, down 16.8% on last year. Year-to-date advertising revenue decreased by 3.4%, $13,349,187,089 for the period January to October 2001, and ad pages for the same period were 197,251, down 10.1% on 2000.
Only five of the major advertising categories showed growth in October including: Direct Response Companies, Food & Food Products, Toiletries & Cosmetics, Home Furnishings & Supplies and Automotive.
Losses were most notable in Technology, Media & Advertising, Financial, Insurance & Real Estate, Public Transportation, Hotels & Resorts and Apparel & Accessories. These twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.
| October 2000 vs October 2001 Magazine Advertising Statistics |
| Sector |
2001 Revenue |
2000 Revenue |
Change ($) |
Change (%) |
2001 Ad Pages |
2000 Ad Pages |
Page Change |
% Change |
| Automotive |
$168,425,352 |
$163,583,133 |
$4,842,219 |
3.00% |
1,921.80 |
2,061.60 |
-139.8 |
-6.80% |
| Toiletries & Cosmetics |
$145,764,421 |
$136,951,494 |
$8,812,927 |
6.40% |
1,830.40 |
1,857.20 |
-26.8 |
-1.40% |
| Apparel & Accessories |
$145,709,636 |
$166,181,776 |
($20,472,140) |
-12.30% |
2,622.20 |
3,310,3 |
-688.1 |
-20.80% |
| Home Furnishings & Supplies |
$128,332,573 |
$123,582,078 |
$4,750,495 |
3.80% |
1,594.70 |
1,648.90 |
-54.2 |
-3.30% |
| Technology |
$117,197,636 |
$194,859,592 |
($77,661,956) |
-39.90% |
1,575.80 |
2,822.20 |
-1,246.40 |
-44.20% |
| Food & Food Products |
$116,600,389 |
$108,052,975 |
$8,547,414 |
7.90% |
994.6 |
1,021.90 |
-27.3 |
-2.70% |
| Direct Response Companies |
$114,335,894 |
$100,842,896 |
$13,492,998 |
13.40% |
1,904.40 |
1,878.50 |
-25.9 |
1.40% |
| Financial, Insurance & Real Estate |
$105,650,729 |
$140,092,862 |
($34,442,133) |
-24.60% |
1,371.60 |
1,925.10 |
-553.5 |
-28.80% |
| Drugs & Remedies |
$102,516,635 |
$112,794,716 |
($10,278,081) |
-9.10% |
1,070.50 |
1,264.60 |
-194.1 |
-15.30% |
| Retail |
$94,823,045 |
$104,502,565 |
($9,679,520) |
-9.30% |
1,539.50 |
1,877.20 |
-337.7 |
-18.00% |
| Media & Advertising |
$93,980,483 |
$131,396,477 |
($37,415,994) |
-28.50% |
1,155.70 |
1,699.30 |
-543.6 |
-32.00% |
| Transportation, Hotels & Resorts |
$66,439,431 |
$85,862,895 |
($19,423,464) |
-22.60% |
1,406.70 |
1,678.20 |
-271.5 |
-16.20% |
| Source: PIB |
| January – October 2001 vs 2000 Magazine Advertising Statistics |
| Sector |
2001 Revenue |
2000 Revenue |
Change ($) |
Change (%) |
2001 Ad Pages |
2000 Ad Pages |
Page Change |
% Change |
| Automotive |
$1,356,707,709 |
$1,359,383,315 |
($2,675,606) |
-0.20% |
15,982.50 |
17,515.40 |
-1,532.90 |
-8.80% |
| Toiletries & Cosmetics |
$1,199,188,860 |
$1,007,394,910 |
$191,793,950 |
19.00% |
14,271.80 |
13,007.40 |
1,264.40 |
9.70% |
| Apparel & Accessories |
$1,075,449,028 |
$1,030,222,567 |
$45,226,461 |
4.40% |
20,847.40 |
21,511.00 |
(663.6)) |
-3.10% |
| Drugs & Remedies |
$1,042,774,262 |
$948,254,717 |
$94,519,545 |
10.00% |
10,823.50 |
10,680.70 |
142.8 |
1.30% |
| Technology |
$1,017,942,824 |
$1,387,362,171 |
($369,419,347) |
-26.60% |
14,595.00 |
21,531.80 |
-6,936.80 |
-32.20% |
| Food & Food Products |
$985,927,035 |
$928,011,411 |
$57,915,624 |
6.20% |
8,789.80 |
8,785.30 |
4.5 |
0.10% |
| Home Furnishings & Supplies |
$944,982,718 |
$937,144,098 |
$7,838,620 |
0.80% |
12,346.20 |
13,000.30 |
-654.1 |
-5.00% |
| Direct Response Companies |
$911,021,608 |
$861,466,531 |
$49,555,077 |
5.80% |
16,152.70 |
16,278.80 |
-126.1 |
-0.80% |
| Financial, Insurance & Real Estate |
$802,385,809 |
$937,776,127 |
$135,390,318 |
-14.40% |
11,072.80 |
13,827.40 |
-2754.6 |
-19.90% |
| Media & Advertising |
$799,900,690 |
$927,710,448 |
($127,809,758) |
-13.80% |
9,823.80 |
12,450 |
-2,626.20 |
-21.10% |
| Retail |
$709,174,038 |
$853,275,165 |
($144,101,127) |
-16.90% |
12,538.30 |
15,721.50 |
-3,183.20 |
-20.20% |
| Transportation, Hotels & Resorts |
$643,923,926 |
$618,271,370 |
$25,652,556 |
4.10% |
12,760.50 |
12,821.60 |
-61.1 |
-0.50% |
| Source: PIB |
