Total US magazine advertising revenue increased 2.7% year on year in August, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for August was 14,498, down 5.8% from last year.
In the year-to-date, revenue reach $9.9 billion, flat on the previous year, and ad pages were 135,105, down 8.3%.
| Magazine Advertising Totals By Category, August 2002 |
| |
Aug 2002 v Aug 2001 |
Jan-Aug 2002 v Jan-Aug 2001 |
| Sector |
% Change (revenue) |
% Change (pages) |
% Change (revenue) |
% Change (pages) |
| Apparel & Accessories |
-14.6 |
-24.7 |
-12.5 |
-18.8 |
| Automotive |
8.9 |
3.7 |
2.8 |
-3.0 |
| Direct Response Companies |
4.0 |
-6.5 |
5.4 |
-2.9 |
| Drugs & Remedies |
11.4 |
10.9 |
14.1 |
8.8 |
| Financial, Insurance & Real Estate |
31.8 |
5.0 |
-7.4 |
-17.6 |
| Food & Food Products |
7.7 |
4.7 |
16.0 |
7.2 |
| Home Furnishings & Supplies |
16.9 |
3.1 |
8.9 |
-2.1 |
| Media & Advertising |
-11.7 |
-11.1 |
3.5 |
-2.5 |
| Retail |
-15.1 |
-12.2 |
-3.6 |
-11.2 |
| Technology |
-4.9 |
-15.4 |
-20.0 |
-27.5 |
| Toiletries & Cosmetics |
9.9 |
5.5 |
3.9 |
-3.4 |
| Transportation, Hotels & Resorts |
-3.4 |
-10.1 |
-12.0 |
-11.3 |
| Source: PIB, September 2002 |
“The third quarter remains the strongest in 2002, despite the dip in August numbers,” said Ellen Oppenheim, executive vice-president of the Magazine Publishers of America (MPA).
The July data from the PIB can be found US Mags Revenue Rise In July Supports ‘Cautious Optimism’.
