US magazine advertising volumes were down by 17% in May and 9.4% in April, according to new figures released by the Publishers Information Bureau (PIB). In the year to date magazine revenue is down by 1.5% on volumes which declined by 9.4%, according to an analysis of the PIB data by ABN Amro.
It is the technology, automotive, retail and media sectors which have weak advertising, whilst food, clothes and cosmetics remain strong. ABN says that the decline technology advertising is accelerated during May. This could impact tech business magazine publishers including Reed Elsevier, VNU, Wolters Kluwer, Pearson and United Business Media.
| US Magazine advertising – Jan-May 2001 |
| |
Jan |
Feb |
Mar |
Apr |
May |
YTD |
| Expenditure growth |
5.3 |
-0.3 |
0.0 |
-1.2 |
-9.4 |
-1.9 |
| Volume growth |
0.8 |
-9.7 |
-8.1 |
-9.5 |
-16.9 |
-9.4 |
| |
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| Source: Publishers Information Bureau/ABN Amro |
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