US Newspaper Advertising Rises 1.5% In Q3
US newspaper advertising expenditure rose by 1.5% to $10.9 billion during the third quarter of the year, according to preliminary estimates from the Newspaper Association of America (NAA).
National advertising led the way with an 8.2% rise to $1.9 billion, boosted by gains in telecommunications and computer equipment. Retail advertising spending edged up 0.8% to $5.1 billion, whilst classified slipped 0.5% to $3.8 billion.
Total newspaper adspend for the first nine months was $31.8 billion, up 1.6% from the same period last year. Within this national rose 8.4%, retail was up 1.6% and classified fell by 1.6%.
“Newspapers are in a good position as we start the fourth quarter and enter the holiday season. As the market shows signs of recovery, we fully expect ad spending to gain even more momentum and continue this trend toward improvement in 2004. In particular, we are anticipating gains in help wanted as the economy begins to add jobs,” said NAA president John F. Sturm.
| US Newspaper Advertising Expenditures | ||||
| Spend ($bn) | ||||
| National | Retail | Classified | Total | |
| Q1 2003 | 1.8 | 4.7 | 3.5 | 9.9 |
| Change | 3.7% | 2.5% | -0.2% | 1.8% |
| Q2 2003 | 2.1 | 5.3 | 3.6 | 11.1 |
| Change | 12.8% | 1.7% | -3.9% | 1.6% |
| Q3 2003 | 1.9 | 5.1 | 3.8 | 10.9 |
| Change | 8.2% | 0.8% | -0.5% | 1.5% |
| Calendar year to date | 5.7 | 15.1 | 11 | 31.8 |
| Change | 8.4% | 1.6% | -1.6% | 1.6% |
| Source: NAA, November 2003 | ||||
