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US Outdoor Advertising Sustains Growth Rate

US Outdoor Advertising Sustains Growth Rate

The US outdoor advertising industry maintained a 7.9% growth rate in the second quarter, equalling $2.2 billion in total ad dollars, according to the Outdoor Advertising Association of America (OAAA).

This means that the industry has now sustained an 8% annual growth rate for several years in a row, with each quarter building on a growing base dollar amount.

The second quarter of 2007 saw increases in seven out of 10 categories–led by communications, which rose 38.5%, thanks to the booming business in mobile phones, PDAs and other personal devices, as well as competition between telecoms and cable companies. Automotive accessories and equipment grew 17.3%, while auto dealers and services rose 5.9%.

Outdoor continued to enjoy strong growth in the insurance and real-estate category with 13.9% growth, said the OAAA, despite a slump in the housing market.

The recent MediaTel Group seminar on the Future of Outdoor examined several key issues, including the state of digital outdoor advertising (see Digital Outdoor Debate Sparks Mixed Views), and agency engagement (see ‘Future Of Outdoor’ Seminar Examines Agency Engagement).

Related Links
Outdoor Advertising Association of America
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