Advertising revenues for radio have ‘stabalised’ according the US Radio Advertising Bureau (RAB) yet figures for June reveal a drop of 8% year on year. Combined local and national revenues for radio fell by 8%, local spend dropped by 4% while national declined 20% when compared with June 2000.
In the year to date, local ad revenues were 4% behind the first six months of 2000, while national sales were down 21%. Combined, local and national year to date numbers trail 2000 by 8%.
The RAB also announced that it will now report quarterly results for radio spending. Local spending dropped 4% in Q2, national by 21%.
“Radio’s core business remains solid,” said Gary Fries, the RAB’s president and CEO. “Radio’s foothold remains in the local marketplace where business is currently healthier than on the national front. As national stabilises, all indicators point to a turn toward positive growth for Radio in 4th Quarter of 2001.”
