US Radio Revenue Creeps Up 4% In April

The first four months of 2002 show national spend up 2%, whilst local ad sales and the combined total figures remained flat overall. The Bureau says that the US radio industry is entering a ‘slow, steady but strong recovery phase’. Growth similar to April’s is anticipated over the coming months.

Longer-term index To put the intermediate and long-term growth of the US radio industry into perspective, the RAB compares figures to sales in a base year – 1998 – which is indexed to 100.

The local sales index for April was 134.2; the national index was 125.0 and the combined total was 132.1. On a year-to-date basis, the local sales index was 132.7; the national index was 131.5 and the combined total was 132.3.

US Radio Advertising Revenue Growth And Index Figures
Apr 2002 vs. Apr 2001		Calendar Year To Date
Local Revenue	Â	Local Revenue
All Markets	2.0%	All Markets	0.0%
Local Sales Index	134.2	Local Sales Index	132.7
National Revenue	Â	National Revenue	Â
All Markets	6.0%	All Markets	2.0%
National Sales Index	125.0	National Sales Index	131.5
Local & National Revenue	Â	Local & National Revenue	Â
All Markets	4.0%	All Markets	0.0%
Combined Sales Index	132.1	Combined Sales Index	132.3
Source: RAB USA, June 2002