US Radio Revenues Up Year On Year
US radio revenues increased 1% in 2006 over 2005, boosted by a 10% increase in non-spot dollars over the same time period, according to the Radio Advertising Bureau.
Local ad sales figures fell 1% year on year, whilst network radio also fell, by 2%, year on year.
Fourth quarter 2006 total revenues were up 3% year on year.
| Radio Advertising Bureau Index Of Radio Revenue Pool Numbers | |||||
| December 2006 v December 2005 | Year To Date Jan-Dec 2006 v Jan-Dec 2005 | 4th Quarter 2006 v 4th Quarter 2005 | |||
| Local Revenue | Local Revenue | Local Revenue | |||
| All Markets | -1% | All Markets | -1% | All Markets | 0% |
| Local Sales Index | 116.4 | Local Sales Index | 137.7 | ||
| National Revenue | National Revenue | National Revenue | |||
| All Markets | 6% | All Markets | 5% | All Markets | 12% |
| National Sales Index | 126.4 | National Sales Index | 146.8 | ||
| Local & National Revenue | Local & National Revenue | Local & National Revenue | |||
| All Markets | 0% | All Markets | 0% | All Markets | 3% |
| Combined Sales Index | 118.7 | Combined Sales Index | 139.7 | Combined Sales Index | |
| Non-Spot Revenue | Non-Spot Revenue | Non-Spot Revenue | |||
| All Markets | 8% | All Markets | 10% | All Markets | 12% |
| Grand Total Revenue | Grand Total Revenue | Grand Total Revenue | |||
| All Markets | 1% | All Markets | 1% | All Markets | 3% |
| Source: Radio Advertising Bureau | |||||
