US radio revenues increased 1% in 2006 over 2005, boosted by a 10% increase in non-spot dollars over the same time period, according to the Radio Advertising Bureau.
Total combined local , national and network sales figures were flat for 2006 compared to 2005, whilst national business grew 5% year on year.
Local ad sales figures fell 1% year on year, whilst network radio also fell, by 2%, year on year.
Fourth quarter 2006 total revenues were up 3% year on year.
| Radio Advertising Bureau Index Of Radio Revenue Pool Numbers |
| December 2006 v December 2005 |
Year To Date Jan-Dec 2006 v Jan-Dec 2005 |
4th Quarter 2006 v 4th Quarter 2005 |
| Local Revenue |
Local Revenue |
Local Revenue |
| All Markets |
-1% |
All Markets |
-1% |
All Markets |
0% |
| Local Sales Index |
116.4 |
Local Sales Index |
137.7 |
|
| National Revenue |
National Revenue |
National Revenue |
| All Markets |
6% |
All Markets |
5% |
All Markets |
12% |
| National Sales Index |
126.4 |
National Sales Index |
146.8 |
|
| Local & National Revenue |
Local & National Revenue |
Local & National Revenue |
| All Markets |
0% |
All Markets |
0% |
All Markets |
3% |
| Combined Sales Index |
118.7 |
Combined Sales Index |
139.7 |
Combined Sales Index |
|
| Non-Spot Revenue |
Non-Spot Revenue |
Non-Spot Revenue |
| All Markets |
8% |
All Markets |
10% |
All Markets |
12% |
| Grand Total Revenue |
Grand Total Revenue |
Grand Total Revenue |
| All Markets |
1% |
All Markets |
1% |
All Markets |
3% |
| Source: Radio Advertising Bureau |
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