Global advertising will grow at a compound rate of 4.1% between 2002 and 2007, according to a report to be released by PricewaterhouseCoopers (PWC) this week.
In advance of the release of the
Global Entertainment And Media Outlook report, the
Los Angeles Times reports that PWC expects the US to lead advertising and media growth, with a compound growth rate of 4.9% to 2007. This brings US advertising spend to $189.2 billion, up from $149.0 billion in 2002.
The paper reports that PWC believes there will be a continued rebound from the sharp recession of 2001, but this will be muted by near-term softness in the world economy, instability in some regions and greater economic spend being diverted to defence and security.
The report will also predict a rebound in internet advertising, driven particularly by the growing adoption of high-speed broadband services. It forecasts that 153 million homes worldwide will have broadband connections by 2007, according to the Los Angeles Times.
