ValueClick Media Launches Behavioural Targeting Suite In UK
Online advertising network ValueClick Media is launching its Precision Behavioural Targeting suite across the UK.
The suite contains two products, including Precision Retargeting, an enhanced version of the user retargeting capabilities offered by ValueClick Media since 2005, and Precision Profiles, which uses a predictive algorithm to identify a marketer’s best prospects across hundreds of different consumer interests.
Richard Sharp, managing director, ValueClick Media, said: “This new platform further complements the optimisation and retargeting platforms that have continued to make our campaigns perform with such success.
“Online advertising thrives on performance, and by adding predictive Behavioural Targeting to the mix marketers can now take this one step further, which is very exciting for us.”
He added: “Precision profiles not only gives us access to huge amounts of anonymous consumer online experiences but it’s also unique in its ability to transform this information into hundreds of different interest categories.
“This is combined with the ability for our optimisation technology to identify the best possible context to serve an ad, which is key for marketers to achieve brand and direct response objectives.”
ValueClick Media: www.valueclickmedia.com