Virgin Media Launches Edible Art Exhibition To Promote iPlayer

Virgin Media has unveiled artwork of the nation’s favourite TV shows made entirely from food to mark the full launch of the BBC iPlayer on its on-demand television service next week.

The iPlayer is available to Virgin Media’s digital TV customers at no extra cost and is launching from next week through its EPG as well as currently through the red button whilst viewing a BBC channel (see iPlayer To Launch On Virgin Media).

The artwork will be part of an exhibition called ‘TV Dinners’ and uses the nation’s most popular foods to recreate famous scenes and characters from BBC programmes.

Food artist Prudence Emma Staite created the works – which include a Dalek from Doctor Who made from spaghetti bolognese – which will be going on display next month at Virgin Media’s headquarters in Hook, Hampshire.

Malcolm Wall, CEO of content at Virgin Media, said: “Virgin Media customers have demonstrated a real appetite for on-demand content and we’ve been delighted by the response to the launch of BBC iPlayer on our TV platform.

“As BBC iPlayer becomes available through Virgin Media’s electronic programme guide, we expect interest in and usage of our on-demand service to continue to grow strongly.”

Virgin Media: www.virginmedia.com BBC: 020 8743 8000 www.bbc.co.uk