Visits to the Hitwise UK Retail Index (an index of 100 of the top retailers based on visits) continued strongly last week, and were up 8% year-on-year, according to new analysis from Hitwise.
However, Hitwise reports that the week ending December 9 saw visits to online retail sites reach their highest peak this year, the same week as in December 2005.
The ‘nintendo wii’ continued to be the most searched-for gadget for the 4 weeks to December 16, whilst eBay UK and Amazon UK were the most visited online retail sites in the UK.
Hitwise adds that of the top 10 most searched-for shopping brands as of last week, 7 were high street names: Argos, Tesco, Currys, Woolworths, Comet, John Lewis and HMV.
| Hitwise UK: Top 10 Retail Websites, Based on Share of UK Internet Visits, Week to December 16 2006 (Excluding duplicate brands such as ebay.com) |
| Rank |
Name |
Domain |
Market Share |
| 1 |
eBay UK |
www.ebay.co.uk |
20.48% |
| 2 |
Amazon UK |
www.amazon.co.uk |
7.62% |
| 3 |
Argos |
www.argos.co.uk |
2.22% |
| 4 |
Play.com |
play.com |
1.99% |
| 5 |
Tesco.com |
www.tesco.com |
1.58% |
| 6 |
Amazon.com |
www.amazon.com |
1.09% |
| 7 |
Kelkoo United Kingdom |
www.kelkoo.co.uk |
0.98% |
| 8 |
Currys |
www.currys.co.uk |
0.85% |
| 9 |
HMV.co.uk |
www.hmv.co.uk |
0.84% |
| 10 |
Marks & Spencer |
www.marksandspencer.com |
0.77% |
Recent research from comScore Networks revealed that the week ending December 3 was the most active cyber shopping week to date in both the UK and Germany, with visits to secure web pages up 69% and 72% versus the pre-holiday shopping period from August 28 to October 29 (see Online Shopping Increases In Run Up To Christmas).
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