Watch: How can TV today translate to brand growth?

A panel of experts – including from Tesco and Channel 4 – discussed the benefits that TV continues to offer advertisers when it comes to brand growth at The Future of Brands last month.

TV is increasingly offering new value for brand marketers, both as a high-reach, brand building medium, and as a short-term targeted sales activation platform.

Capabilities to target and measure have added significant opportunities for advertisers to make the most of TV as a full-funnel marketing solution. But we know that with added opportunity, can come more complexity in your day-to-day role. This panel of TV experts will demonstrate the latest thinking about how brands can capitalise on the TV opportunity – so that you can make your budget work harder.

• How have consumer media habits changed, and how can bringing broadcast and digital TV together during a campaign help reach this consumer?
• What results can brands achieve by performing data-driven inflight optimisations and recalibrating where the next pound should go?
• How can Total TV be successfully combined with targeting and retargeting across the wider, non-video digital universe?
• What ad innovations are coming to TV, from pause advertising to Shoppable TV?

Speakers: Nick Ashley, Head of Media, Tesco; Clare Peters, Client Strategy & Comms Partner, Channel 4; Elizabeth Anyaegbuna, Co-founder, Sixteenbynine; Stefan Jansen, Business Development Director, Finecast; chaired by John Moulding, Editor-in-Chief, Videonet.