1 hour, 10 minutes // Available on demand
TV and streaming services’ viewership is rising as isolation measures related to the Covid-19 pandemic set in around the world.
Meanwhile, the economic impact of the global pandemic has led to a decline in advertising budgets. As a result, TV and OTT, two typically demand driven markets, have flipped and are now seeing a surplus of supply.
This all comes as programmatic is gaining momentum in connected TV (CTV) and OTT. Can the growth of programmatic TV and OTT create new opportunities for monetisation for publishers?
In this webcast, available on-demand and for free, Videonet Editor-in-Chief John Moulding is joined by bosses from ITV, Roku, Channel 4, Pubmatic and Discovery to explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.
On the panel:
Lara Izlan, Director, Advertising Data & Analytics, ITV
Mike Shaw, Director of Advertising Sales, Roku
Emma Newman, Chief Revenue Officer, EMEA, PubMatic
Jonathan Lewis, Head of Digital and Partnership Innovation, Channel 4
Alex Hodge, Director – Ad Sales and Programmatic, Discovery
The webcast is part of Future TV Advertising UK, a two week online event hosted by Mediatel News and Videonet. Sign up to watch a full day of free live-streams on April 30 – the agenda is packed and diverse.
