Watch: Strength of broadcasters means weaker FAST growth in Europe, says TV analyst
Simon Murray: likely to be consolidation in the streaming TV market
The Media Leader Live @ Connected TV World Summit 2024
Free advertising-supported TV (FAST) is growing much more slowly in Europe than in the US because of the continued strength of regional broadcasters, according to a leading TV market analyst.
Speaking to The Media Leader at Connected TV World Summit, Digital TV Research’s principal analyst Simon Murray described FAST channel revenue as “growing, but it’s not going to be huge”.
Revenue from FAST channels is estimated to make up 7% of total over-the-top video revenues by 2029, according to Murray, compared with 5% last year.
Murray also discussed why there is likely to be consolidation in the streaming TV market and why it is significant that pay-TV operators like Sky are leading the way on “self-imposed cord-cutting”.
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