More than one in 10 (11%) young adults age 18-34 in the US now watches TV online at least once a week, and these internet-TV watchers also spend an extra hour each day with media compared with their same-age counterparts, according to new data from Knowledge Networks.
Distribution of total internet time devoted to the specific listed activities | ||
18 to 34 years old (gen pop) | 18 to 34 years old & watch TV online weekly | |
Of the six internet activities listed below, the % of time spent in: | ||
19% | 19% | |
IMing | 12% | 16% |
social networks | 12% | 19% |
online newspapers | 5% | 4% |
online magazines | 2% | 3% |
other internet use* | 50% | 39% |
*other internet use = any internet activity not listed | ||
Source: Knowledge Networks |
Other key findings among this group:
Almost a quarter (24%) of respondents to the recent Olswang Convergence Consumer Survey said that they watch TV through the BBC’s online-video service iPlayer for at least one hour a week (see iPlayer becoming more popular).
Seventeen percent watch legitimate online TV services other than iPlayer for at least one hour a week and 9% (admit to) watching illegal online TV for at least one hour a week, the survey found.