Online adspend increased by over a fifth in Germany during 2002, says a new study from Nielsen Media.
The research company surveyed twenty leading agencies from around the country and found that internet advertising revenue went up by 20.9% to E255.9 million last year. The biggest gains were in the service sector which saw income increase by 87% to E53 million.
Nevertheless despite growing confidence in the internet medium, online advertising still accounted for just 1.5% of total ad budgets in Germany in 2002.
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