US network and spot television spending for the 2002 Winter Olympics will total approximately $700 million, up 11.6% on the $627 million grossed in the last Winter Olympics, according to data released by CMR yesterday.
During the 1998 Winter Olympics in Nagano, network television grossed $480 million, while spot television totaled $147 million. In 2000, a year where dotcom budgets soared for a majority of the year, network advertising expenditures for the 2000 Summer Olympics in Sydney increased by nearly 50% to $929 million in network advertising; spot television reached $340 million, says the report.
| Average cost per 30″ spot by medium |
| |
|
|
| Olympic year |
Media |
Average cost per 30″ spot ($000) |
| |
|
|
| 1998 |
Network |
167.14 |
| |
Spot |
2.78 |
| |
|
|
| 2000 |
Network |
271.95 |
| |
Spot |
4.77 |
| |
|
|
| Source: CMR, 13.02.02 |
Top advertisers for both 2000 and 1998 games were automotive industry leaders – General Motors and Ford Motor Company respectively.
