During the 1998 Winter Olympics, network television grossed $480 million and spot television $147 million. In 2000, network advertising expenditures for the 2000 Summer Olympics in Sydney increased by nearly 50% to $929 million in network advertising and spot television reached $340 million.
Top advertisers for both 2000 and 1998 games include automotive industry leaders such as General Motors and Ford. Other consistent major advertisers are Coca-Cola Company, IBM Corporation, AT&T and Visa USA Inc.
