The dismal take up of WAP (see
Forecasts) has left many companies out of pocket after making significant investments in the technology by Jupiter believes that the interest generated by the world cup amongst young men – the largest target audience for any gaming product – may be enough to attract a permanent audience for the services.
Johan Montelius, senior analyst at Jupiter said “Wireless operators must use the World Cup as a catalyst to kick off gaming on mobile phones. They must offer games which use SMS and only require simple input, certainly not using heavy graphics”.
