Worldwide Magazine Spending Set To Rise 27% By 2005, Says PWC
Worldwide spending on magazines is set to rise by over 27% by 2005 according to a new report from PricewaterhouseCoopers, says the PPA.
The report forecasts that magazine advertising, highly sensitive to changes in the economy, tends to grow faster than other media during times of economic expansion. PWC forecasts that the magazine market will be worth over $100bn in 2004, rising to $110bn by 2005. This represents an annual compound growth rate of 5.8% between 2000 to 2005.
In the US, the report predicts that annual growth will increase from 1.6% in 2001 to 8.1% in 2002, rising to 9.4% in 2003. Industry observers say this is an optimistic sign for the UK market.
