WPP Creates New Digital Production Unit

WPP Digital, the digital investment and operating arm of WPP, is establishing a global digital production arm to distribute work among the group’s digital agencies, with Neal Prescott joining as the new unit’s chief executive officer.

Deliver is intended to leverage WPP’s existing production capabilities in Asia, Eastern Europe, Latin America and South Africa in a “distributed model” that uses the scale of WPP’s digital production to provide cost-effective digital production and channel assignments to the best qualified resources within WPP.

“With digital work accounting for more of our business and with large global clients openly embracing digital solutions, WPP has amassed arguably the most robust talent pool, resources and technologies in the digital marketing space,” said Mark Read, chief executive officer of WPP Digital.

“Neal is charged with improving our digital services offering and making it more coherent and cost effective across the group. By choosing to utilize Deliver, our agencies will be able to offer clients the best way to do the best work online at the best possible cost.”

Before joining WPP, Prescott most recently was Executive Vice President and Global Head of Technology Enablement at Publicis-owned Digitas.

Rob Norman, chief executive officer of Group M Interaction Worldwide, said, “Deliver meets a clear and present client need: consistent, high-quality creative assets produced affordably and in infinite variety to exploit digital communication opportunities around the world. We have always had the resources, but Deliver will aggregate and catalyze our production assets and make them simpler to deploy.”

WPP: 020 7408 2204 www.wpp.com