WPP has today announced the launch of Red Cell (
www.redcellnetwork.com), a global communications network focusing on the needs of ‘challenger brands’. Chief executive, Sir Martin Sorrell, describes these challenger brands as ‘lean, ambitious, agile, digitally wired businesses that demand world-wide marketing and communication capabilities’. “Red Cell is the first global communications network dedicated primarily to the success of these global challenger brands,” says Sorrell.
The network consolidates the capabilities of European-based Conquest, US advertising agency Cole and Weber, UK-based marketing communications group Perspectives and Asia-Pacific alliance partner Batey. Luca Lindner, formerly CEO of Conquest Network, has been named CEO of Red Cell.
Red Cell will be another WPP global communications network alongside JWT, Ogilvy and Mather, and Young and Rubicam.
