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News analysis, opinion and insight for media and advertising professionals

ITV warns of another golden quarter ad revenue drop

ITV warns of another golden quarter ad revenue drop

For the second time in as many years, ITV warned total ad revenue would decline by high-single digits in Q4. CEO Carolyn McCall attributed the performance to macroeconomic uncertainty over the November Budget.
Meta: Media planning can’t be replaced in AI era

Meta: Media planning can’t be replaced in AI era

Meta connection planning director Pete Buckley reassured big-brand media planners that its AI tools, which CEO Mark Zuckerberg has touted as being able to replace much of what they do, work best in tandem with humans.
Netflix’s ad tier reaches 190m monthly active viewers

Netflix’s ad tier reaches 190m monthly active viewers

The streaming giant’s EMEA ads VP sat down with The Media Leader to discuss three years of ads on Netflix, and what is coming next.
Octave MD reflects on how ‘audio is becoming a bit of a bolt on’ in podcasting

Octave MD reflects on how ‘audio is becoming a bit of a bolt on’ in podcasting

At The Future of Media London 2025 Octave’s managing director, Russell Pedrick spoke on the changes podcasting has seen, the rise of video, how data can be effectively utilised to advertisers advantage and AI’s role.

The Media Leader Awards 2025: Winners announced

The Media Leader Awards 2025: Winners announced

The winners include Lisa Walker from Vodafone UK, the co-CEO’s from JCDecaux UK, Havas Media, and giffgaff and MG OMD.

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Opinion

How to approach media as a challenger brand in the FMCG space 

Build the right media strategy for your challenger brand and resist the temptation to hedge bets by pursuing multiple approaches or copying other brands, says MNC’s director. 

The key to effective supermarket advertising? Balancing shiny toys with nailing the basics

Settling into her new role as Asda chief customer officer, Rachel Eyre sets out her priorities for how supermarkets can pack a marketing punch.

Would the real Nigel Farage stand-up to media scrutiny?

Is the media finally beginning to scrutinise Reform UK and Nigel Farage properly? Not before time says Ray Snoddy.

Industry News

‘We are the change that has to happen’: Kilby and Ghey implore industry to disinvest from social media

‘We are the change that has to happen’: Kilby and Ghey implore industry to disinvest from social media

Advertisers keen to equip themselves as AI continues to evolve search

Advertisers keen to equip themselves as AI continues to evolve search

A day in the life of a media planner: Generation Media

A day in the life of a media planner: Generation Media

Sky, BBC and ITN call on Starmer to ‘stamp out’ Big Tech’s ‘anticompetitive behaviour’

Sky, BBC and ITN call on Starmer to ‘stamp out’ Big Tech’s ‘anticompetitive behaviour’

How Roku is piecing a fragmented TV landscape back together — with Tom Price

How Roku is piecing a fragmented TV landscape back together — with Tom Price

Female-focused video podcast network is more than a business, it’s a ‘movement’

Female-focused video podcast network is more than a business, it’s a ‘movement’

The Future of Media London 2025 – Live

The Future of Media London 2025 – Live

Ask the experts: Havas, Wavemaker, Republic of Media and Ozone answer your questions on data and research

Ask the experts: Havas, Wavemaker, Republic of Media and Ozone answer your questions on data and research

Data Analysis

Rajar Q3 2025: Top takeaways

Rajar Q3 2025: Top takeaways

Rajar Q3 2025: Heart Breakfast remains top commercial show despite quarterly decline

Rajar Q3 2025: Heart Breakfast remains top commercial show despite quarterly decline

Rajar Q3 2025: Commercial audience share hits all-time high with Heart leading the way

Rajar Q3 2025: Commercial audience share hits all-time high with Heart leading the way

Rajar Q3 2025: Online listening records record platform share

Rajar Q3 2025: Online listening records record platform share

Data Snapshot

Data-led charts from across the UK media landscape

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Digital conquers all

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Cinema Still Captivates Audiences in 2025

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