As P&G throws down the gauntlet and The Times goes for the jugular over digital advertising, it’s turned into a serendipitous time for some organisations, writes Dominic Mills – let’s just hope they don’t squander it.
ARCHIVE ▸ Dominic Mills
Are News Corp’s efforts to create a safer environment for advertisers the equivalent of a pea-shooter taking on the nuclear weaponry of the fake, the faux and the fallacious, wonders Dominic Mills
It’s about bloody time clients started acknowledging the mess digital is in, writes Dominic Mills – all we need now is for their agencies to do the same. Plus: A nice way to be stalked and A&E’s Skittles special.
From the bizarre press release to Steve King’s impressive rise through the ranks, Dominic Mills unpicks the changes under way at the top of Publicis Groupe
After yet another rebrand, the last 17 years have been erased from RKCR/Y&R’s history, writes Dominic Mills – plus: why Robert Senior quit, and beware of Facebook bearing gifts.
Solid Christmas retail figures will help hard-pressed CMOs make the case to their boards for maintaining spend, writes Dominic Mills – but watch out for the caveats
Curiously, Sir Martin Sorrell’s predictions for 2017 make no mention of something that must be giving him sleepless nights, writes Dominic Mills. Plus: A secret message, and a new phrase for adland to hump to death.
To cheer everybody up following a crap year for adland, Dominic Mills has found 12 reasons to be cheerful in 2017.
The industry is facing an almost perfect storm of threats – mostly internal, mostly self-inflicted and often the result of self-delusional thinking, writes Dominic Mills.
From decoding the macho business talk, to predicting how other management consultancies will react, Dominic Mills assesses Accenture’s surprise purchase of Karmarama.